E-Business Manager Resume

Mack Wilson
34, Western Street
Atlanta, GA, 1374
999-2832-128

Objective

A results-oriented professional with wide experience in developing and maintaining e-business websites seeking a management position in reputed organization.

Skills

  • Strong knowledge of online marketing concept, tools, and methodologies related to email marketing, search marketing, and e-commerce.
  • Strong organizational and management skills.
  • Exceptional communication and interpersonal skills.
  • Excellent analytical and problem solving skills skills.

Professional Experience

Ettain group - Atlanta, GA, 2000-Present
E-Business Manager
Responsibilities included:

  • Develop e-Business strategic & operational plan for the division.
  • Direct the marketing and communications team in planning and prioritization of interactive marketing programs and relevant measurement of email.
  • Communicate and assist in establishing best practices, improvement opportunities, technical and legal developments to improve overall e-Business competency.
  • Create awareness of web technology and use of the web as a business channel.
  • Manage and participate in special projects as assigned.

Cox Communications - Atlanta, GA, 1996-2000
E commerce Manager
Responsibilities included:

  • Worked directly with content manager to ensure that the entire customer experience is positive leading to and action such as purchase, download, request for more information.
  • Worked with e-Commerce platform to gain the most advantage of their feature offerings which include cross sell and up sell promotions.
  • Planned, designed and executed all special-promotion and partner communication email campaigns to existing partners and customers.
  • Assisted in the design and execution of A/B testing of landing pages.
    Built and tested new ads and landing pages.

AutoNation - Tempe, AZ, 1993-1996

Web Content Specialist
Responsibilities included:

  • Responsible for maintaining specifications, pricing and additional information of all products and services displayed to consumers on all company’s websites.
  • Ensured accurate and coherent product and service content on websites.
  • Maintained content integrity on websites, conducted random monitoring of live sites content.
  • Solved problems and developed solutions to content issues and customer satisfaction concerns.
  • Designed and content strategy, and in accordance with SEO best practices.
  • Maintained and implemented changes and updates to product descriptions, prices, images, and specifications reflecting latest promotions and offers.

Educational Qualifications

  • Master of Business Administration in Marketing
    University of Georgia, GA in 1993

  • Bachelor of Science in Business

    State University of West Georgia, GA in 1989

  • Completed Certified Course in Web Technology in 1990

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