E-Commerce Manager Resume
Lucas McGrath
27, Oasis Avenue
Tonawanda, NY, 2738
441-3812-912
SUMMARY OF QUALIFICATIONS
- Exceptional verbal and written communication skills.
- Strong organizational and presentation skills.
- Strong project management skills.
- Excellent leadership skills and ability to directly communicate and participate in cross-functional teams.
- Able to think strategically about customer needs, product designs and product positioning.
- Strong knowledge of internet technology and applications.
- Background in online based marketing operations with an understanding of web analytics and a heavy emphasis on email list marketing delivery, database marketing.
EMPLOYMENT HISTORY
E-Commerce Manager at Scholastic – New York, NY
1998 to Present
Duties:
- Develop strategic data-driven customer email programs and merchandising framework for teachers and parents.
- Assist in the development of the overall marketing plan and how email marketing fits within that plan.
- Work with external and internal creative resources to develop effective designs for all emails and supporting landing experiences.
- Report on performance, bounces, complaint rate of all emails sent.
- Define strategic direction and market requirements for new features and products.
E-commerce Specialist at Proforma -Round Rock, TX
1993 to 1997
Duties:
- Coordinated customer and supported issues to ensure timely distribution of knowledge and problem resolution.
- Researched, resolved and inquiries received via telephone, e-mail, or in-person and provide timely support.
- Acquired and maintained knowledge of relevant product offerings, current support policies, and methods of support delivery in order to provide technically accurate solutions to customer problems.
- Handled incidents or escalations as assigned.
- Gathered information into the web-based site configuration tool.
E-Commerce Product Analyst at Humana- Tonawanda, NY
1989 to 1993
Duties:
- Collaborated with Internet Marketing Manager to prioritize improvement efforts based on business value.
- Served as the business liaison to a dedicated IT team to clearly articulate business objectives.
- Ensured the finished product meets the business needs of the company.
- Developed release schedules to adequately deliver on the annual e-Commerce plan.
- Created and managed each backlog during every sprint.
- Provided feedback to the development and business teams and adjust as needed.
Business Analyst at Symetra Financial – Atlanta, GA
1985 to 1988
Duties:
- Analyzed information in product-related projects to support new product roll outs or enhancements.
- Analyzed current product processes and developing action plans to improve.
- Analyzed competitive intelligence to document product line up gaps and recommendations.
- Created business cases to support initiatives.
- Acted as liaison between other business unit analysts to provide comprehensive view of information and dependencies.
ACADEMIC BACKGROUND
Bachelor of Arts in Marketing (1984)
Saint Lawrence University, New York, NY
TECHNICAL SKILLS
- Microsoft Word, Excel, PowerPoint, Dreamweaver, Internet Explorer, Netscape
- E-Commerce, graphic design, Adobe Creative Suite, HTML, SQL, XML, Java Script