Marketing Analyst Resume

Rodriguez Taylor
P.O. Box 47
Chicago, IL 60601
Fax 45-76-89-23

ObjectiveTo work in Challenging demanding all my skill and efforts to explore and adapt myself in different field, and realize my potential and contribute to the development of organization with impressive performance.

Experience

Sr. Analyst, Marketing Analytics
VistaPrint – Lexington, MA

  • Identified opportunities for website improvement by drilling down into click-stream and related data
  • Utilized analytical tools to understand data and recommend actions
  • Research customer behavior and provide recommendations to increase customer value
  • Incorporated survey data, call center data, transactional history and website activity data to maximize customer lifetime value through site improvements and targeted, multi-wave campaigns
  • Executed sophisticated multivariate website tests to optimize the customer experience and maximize sales performance
  • Drilled down into the drivers of website sessions, including online (e.g., search engine), offline (e.g., direct mail) and other marketing channels (e.g., partnerships)
  • Identified opportunities for improvement by analyzing utilization, cost, inventory, quality and other operational data
  • Executed ad hoc analytic requests from business owners

Marketing Analyst
Network Solutions – Herndon, VA

  • Leveraged internal models, customer profiles and ROI analyses to recommend appropriate customer segments to target for various marketing initiatives.
  • Performed analysis of business situations, opportunities, issues, and problems and make actionable recommendations based on findings.
  • Performed customer profiling and segmentation analysis, interpret insights and assist in decision making.
  • Provided analysis of product performance trends in terms of unit sales, subscription renewal rates, prices and subscription term.
  • Partnered with analytics team to coordinate deep dives around pricing decisions and recommendations.
  • Displayed measurement of pricing and promotion success
  • Worked with Competitive team to create insights, benchmarking and reporting from competitive data.

Education

  • BA in Marketing, Southern Connecticut State University

Skills

  • Working knowledge of customer marketing, data segmentation and campaign analysis.
  • Strong knowledge of SQL and relational databases preferred
  • Strong analytical and problem solving abilities.
  • Solid Financial Analysis skills including break-even, sensitivity, variance and profitability
  • Excellent written and verbal communication skills.
  • Extensive experience using Microsoft Excel, Excel pivot table, Access and PowerPoint.
  • Willingness to explore all aspect of business, analytical tools, and complex data.
  • Ability to work in a fast-paced, collaborative, team-oriented environment