Marketing and Brand Manage

Marketing and Brand Manage

Rodriguez Taylor
P.O. Box 47
Chicago, IL 60601
Fax 45-76-89-23

Objective

To work in Challenging demanding all my skill and efforts to explore and adapt myself in different field, and realize my potential and contribute to the development of organization with impressive performance.

Experience

Brand Manager
ACCO Brands – Lincolnshire, IL

  • Developed brand strategies and guidelines, steward the brands, and drive the connection of the individual brands into the entire ACCO Brands portfolio.
  • Developed and implement an integrated marketing communication strategy across multiple channels (online, retail & catalog).
  • Enhanced the consumer relationship and increase brand awareness through advertising, web, and public relations strategies. Update and populate branded web sites and online tools, including linkage with key customer sites.
  • Ensured consistency of brand consumer messaging & communication throughout all customer and consumer touch points.
  • Developed strong understanding of consumer needs and wants through market research.
  • Acted as a key driver of consumer and customer goes to market launch plans for products through partnership with Product and Channel Managers as well as the Sales organization.
  • Developed guidelines and tools for existing products.
  • Had Ownership of packaging and merchandizing design and development programs.
  • Supported ongoing and ad hoc needs for key customer reviews.
  • Primary partner to collaborate with Product and Channel teams and Marketing Services to develop & implement integrated marketing communication strategies and programs on time and within budget.

Assistant Brand Manager
Newell Rubbermaid – Oak Brook, IL

  • Tracked marketing metrics on a global, regional and key country basis, such as share/POS, distribution, and pricing.
  • Recommends conclusions and action steps for the brand and business.
  • Participated in brand strategy discussions and in setting a bulls-eye consumer target.
  • Supported brand manager in creating the “bring-to-market” plan for new products, including collecting and analyzing regional forecasts, developing product launch kits and launch presentations, and developing selling templates and samples
  • Analyzed historical new product launches, and reports on vitality rates.
  • Analyzed market, consumer, and competitive information in 1 or more regions to support brand manager in setting new product pricing and managing price on existing items.
  • Worked collaboratively with regional marketing to monitor competitive pricing information and tracks own-brand pricing. Recommends key conclusions and action steps for the brand and business.
    Analyzed consumer, category, competition, and channel/customer as part of a situation assessment. Recommends key conclusions.

Education

  • Bachelors degree in Business Administration, San Francisco State University

Skills

  • Entry level brand management position graduating college through 2 years of marketing and/or general management work experience.
  • Demonstrated ability to handle multiple tasks and assignments simultaneously
  • Excellent written and verbal communication skills
  • Creative thinking/problem solving skills
  • Initiative & follow-through
  • Strong project management skills
  • Self-motivated with a strong work ethic
  • Solid analytical skills and acute attention to details
  • Ability to work effectively across functions and lead teams
  • Strong oral and written communication skills are required; must be able to present data and conclusions in an organized manner