Marketing Assistant

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Marketing Assistant

Rodriguez Taylor
P.O. Box 47
Chicago, IL 60601
Fax 45-76-89-23

Objective

To work in Challenging demanding all my skill and efforts to explore and adapt myself in different field, and realize my potential and contribute to the development of organization with impressive performance.

Experience

Marketing Assistant
Nationwide Relocation Services – Fort Lauderdale, FL

  • Developed key retail pitches for both Mickey and Pooh with presentations to licensees, retailers and internal stakeholders. Program concepts to grow both franchises by 20% over the next two years.
  • Developed and drive digital strategy to link DCP’s to its consumer base. Major tools include Twitter, Face book, and You Tube and Marketing-driven video. Key responsibilities will include interfacing with Disney Online, DCP’s Public Relations and Licensees.
  • Created 3-5 new program and product concepts a year to drive incremental growth and halo appeal. This includes storyboarding, writing art direction, script writing, etc. Target areas are online and in specialty retail. Present to senior leadership and licensees.
  • contacted with x-LOB partners and regional partners to rollout key Strategic Marketing initiatives like It’s a Small World and Mickey By…
  • Crafted key program strategies by retailer, product, property/franchise and consumer segment.
  • Developed key marketing tools designed to inspire and inform licensees, retailers and internal partners—Macro Trends, Brand Book and Videos/Sizzles.
  • Designed global, interactive marketing campaigns—that leverage both in-store and online elements–with major retailers like Uniqlo, H&M and Net porter

Education

  • BS in business, University of Northern Colorado
  • BA in English, Fort Lewis College

Skills

  • Advanced proficiency in Microsoft Office (Word/Excel/PowerPoint/Outlook)
  • Extremely advanced in computer software’s.
  • Marketing and Internet savvy
  • Google knowledge
  • Ability to multi-task and deal with multiple changes in plans throughout the shift
  • Typing speed minimum 50+ wpm
  • Excellent communication skills (verbal and written)
  • Express a positive, professional, and upbeat attitude when speaking with customers, carriers and/or management
  • Able to lift up to 25 lbs (files)
  • Excellent follow-up skills