Media Marketing Manager
Media Marketing Manager
Rodriguez Taylor
P.O. Box 47
Chicago, IL 60601
Fax 45-76-89-23
P.O. Box 47
Chicago, IL 60601
Fax 45-76-89-23
Objective
To work in Challenging demanding all my skill and efforts to explore and adapt myself in different field, and realize my potential and contribute to the development of organization with impressive performance.
Experience
Media Manager
Clearwire - Kirkland, WA
- Developed and coordinated breakthrough, integrated programs across advertising disciplines and deliver excellent executions through our advertising and media agencies. Supervise TV, Print and other media planning, buying and scheduling.
- Build annual media plans and made subsequent plan revisions for multiple brands, marketing programs and new initiatives.
- Provided significant input into all media mix discussions and analysis.
- Ensured strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Negotiate directly with vendors on occasion. Make decisions regarding spending levels and placement tactics.
- Pursued significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision.
- Fostered productive relationships with media buying firms, agency creative/account/traffic groups, internal brand teams and cross-functional partners, as well as sales representatives from key media outlets.
- Managed the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in PR, Online Marketing, Consumer Promotions and Retailer Co-Marketing.
- Managed media agencies in the development and execution of media plans, from recommended purchase through post analysis. Act as primary contact with media agencies: manage day-to-day relationship and supervise their work.
- Oversaw all media vendor relationships, media negotiations, and contractual agreements, partnering with other managers where appropriate.
Education
- Bachelor’s Degree in Journalism, California Institute of Integral Studies (CA)
Skills
- Ability to work in a start-up environment
- Superior project management skills. Manage and prioritize multiple detail-oriented assignments while keeping an eye on the big picture marketing and media objectives. Meet deadlines.
- Analysis. Conduct key media and business analysis. Present data and findings clearly, concisely and accurately, and be able to draw meaningful conclusions and indicated actions.
- Strong communicator. Write and make presentations. Sell ideas internally and externally: influence people both inside and outside of dept to drive quality execution.
- Multi-functional Collaboration. Working knowledge of marketing, sales, finance, consumer promotions to build effective partnerships throughout organization. Team player within marketing group and across marketing teams
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