Sample Resume

James Davis
74, Pine Street
Alpharetta, GA, 1875
881-8723-765

OBJECTIVE

Looking for an innovative marketing manager position in the marketing field where my experience and skills in developing products can help the enhancement of the industry.

RELEVANT SKILLS

• Over 7 years floor covering experience in sales, marketing, product management, or product development.
• Self starter, persistent, energetic.
• Excellent interpersonal communications skills.
• Exceptional analytical and negotiation skills.
• Demonstrated written and oral communications skills.
• Strong presentation and organizational skills.
• Excellent matrix management skills.
• Ability to successfully interact across functions and at all levels of an organization.
• Ability to quickly build loyal, productive relationships through the value chain.

PROFESSIONAL EXPERIENCE

• Provide direction and leadership in product development, sales promotion, distribution and pricing guidelines.
• Responsible for taking a leadership role in project management to include: discovery, new product development, and launch plan.
• Responsible for the development of strategic planning to include: evaluation of market trends and potential; orders, margin, and unit forecasting; competitive assessment; and gap analysis.
• Order forecasting on a monthly basis for use in planning, manufacturing and inventory management.
• Collect, analyze and maintain competitive information including product literature and pricing and communicates information as appropriate within the organization.
• Focus on continuous product improvement with regard to product quality and functionality.
• Provide sales force with competitive and technical data on a timely basis.
• Participate in customer visits as the resident product/market expert.

Senior Product Marketing Manager, 1993-1997
Top Internet Technology Company – Alpharetta, GA

• Coordinated with international product marketing and product management colleagues that are part of the Global Applications Group.
• Established sustainable, differentiated, ownable product positioning for global products, that ladder up to corporate brand positioning.
• Defined global and regional product and segment specific research to understand the competitive landscape, customer segmentation, and customer satisfaction drivers.
• Developed global and market-specific problem statements, use scenarios, business cases, & MRDs, sharing results and recommendations with senior leadership to facilitate definition of a product roadmap that delivers against a unique and differentiated market position.
• Defined product-level and feature-level messaging platforms to be used by Consumer Marketing, B2B Marketing and PR to inform outbound communications programs.

EDUCATIONAL BACKGROUND

MBA Degree in Marketing, 1992
University of Georgia, GA

Bachelor’s Degree in Business, 1990
University of Georgia, GA