Television Public Relations Director Resume

Logan Edwards
62, Simpson Road
Saint Paul, MN, 3185
881-8764-876

OBJECTIVE

A public relations director position in an established and successful business.

QUALIFICATION HIGHLIGHTS

  • Excellent oral and written communication skills.
  • Strong editing and proof reading skills.
  • Exceptional presentation and interpersonal communications skills.
  • Superb execution and organizational skills.
  • Self-starter, resourceful, creative, strategic and results-oriented.
  • Strong leadership and management skills.
  • Ability to work independently and manage freelancers, contractors and public relations agencies.
  • Ability to handle multiple concurrent tasks and changing priorities.
  • PC knowledge and experience utilizing MS Word, Excel, PowerPoint, Mail and Outlook.

PROFESSIONAL EXPERIENCE

Public Relations Director (1999-Present)
ACA International – Minneapolis, MN

  • Prepare and distribute press releases, pitch letters, letters to the editor, YouTube videos, Podcasts and other communications to key regional and national media outlets.
  • Coordinate with ACA Membership, Meeting & Events and Campus ACA to promote and market select ACA products and events.
  • Understand how to communicate with key PR audiences – Consumers, Legislators, Policy Makers, Print, Broadcast and Online media members and ACA Members – in most effective method possible.
  • Tailor specific PR plans and strategies to maximize impact on each specific audience, utilizing different communication methods, languages, etc.
  • Utilize public relations software, monitor association and industry media coverage and reports findings on a quarterly basis.
  • Develop positive working relationships with key national and regional media to facilitate coverage of national public relations campaigns.
  • Coordinate interviews between national press, radio and television representatives and ACA staff and members.

Media Relations Manager (1995-1999)
National Parks Conservation Association – Saint Paul, MN

  • Responsible for collaborating with regional staff as well as Media Relations team and Government Affairs to develop, implement, and evaluate strategic and integrated regional and local p.r. campaigns that help to achieve regional program goals.
  • Provided strategic communications counsel to regional clients. Monitor, identify, and seize opportunities for pro-active outreach to media.
  • Wrote strategic p.r. plans, talking points, editorial board memos, and other press materials as required to support regional campaigns.
  • Collaborated when developing appropriate messaging, and direct media inquiries, as needed, to appropriate NPCA spokesperson.
    Worked with regional staff to identify and cultivate individual, influential reporters and online media in the regional markets where responsible.

  • Developed own personal media relationships, empower regional clients to develop relationships, and maintain targeted media lists in Vocus.

EDUCATION

Bachelor of Arts Degree in Public Relations
Saint Mary’s University of Minnesota, MN (1994)