Vice President of Marketing Resume

William Smith
29, Karrow Road
Atlanta, GA, 2964
666-783-7821

CAREER OBJECTIVE

Seeking a position as a vice president of marketing that leverages my skills, energy, and talent for identifying superior job candidate.

PROFESSIONAL EXPERIENCE

2000 to 2005
Vice President of Marketing at Lutheran Senior Services – St. Louis, MO
Responsibilities:

  • Developed and administered quality database-building strategies and programs which result in positive ROI and reduced direct selling costs.
  • Analyzed organizational data and supplementary research to aid sales and marketing strategy development.
  • Overseen development and production of marketing and sales collateral materials.
  • Worked with broadcast partners on fully integrated promotions to build exposure, increase ratings and expand fan base.
  • Served on the executive leadership team responsible for long-range planning and delivering sustained revenue growth.

1994 to 1999
Managing Director at Delve – Atlanta, GA
Responsibilities:

  • Created preliminary presentation materials that are provided to buyer prospects.
  • Contacted registered buyers in proprietary buyer database, directed mailing to prospective buyers, personal contacts, placement of blind ads in various publications and web sites and the use of our referral network of accountants, attorneys, investment advisers and other business professionals.
  • Scheduled confidential meetings between the principals and prospective buyers.
  • Negotiated letters of intent contracts on behalf of our clients.
  • Provided coordination of due diligence with the principals and their advisors to ensure a successful closing.

1990 to 1994
Marketing Representative at Charter Communications – Alpharetta, GA
Responsibilities:

  • Designed and coordinated the implementation of ad sales promotions.
  • Coordinated with systems regarding training and promotions.
  • Controlled expenses by monitoring pricing of vendors and checking invoices.
  • Coordinated with sales managers to obtain necessary information from billing to track areas that need additional assistance, special attention, and extra training.
  • Developed and overseen the implementation of co-op and vendor goals and programs, then measure results.

EDUCATIONAL BACKGROUND

Master Degree in Business Administration
University of Georgia, GA, 1990

Bachelor’s Degree in Marketing
University of Georgia, GA, 1987

PROFESSIONAL SKILLS

  • Excellent written and oral communication skills.
  • Strong leadership and management abilities in the area of sales and marketing.
  • Exceptional interpersonal communication and teamwork skills.
  • Outstanding analytical skills in finance, accounting and marketing.
  • Proven ability to handle multiple tasks and prioritize simultaneously.